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Evaluation Criteria


Good Design Awards Criteria

1. Novelty and distinctiveness
The qualities that differentiate a design from its rivals: originality and distinctiveness.

2. Functionality
To perform the basic function correctly and without facing any problems.

3. Meeting the Needs of the User
Appropriateness of design meeting the targeted need and the degree of answering that need.

4. Honesty and sincerity
To realize the promised function and performance, to reflect correctly the function and qualifications of the product to the user with its visual language and form.

5. Aesthetics
The extent which aesthetic qualities support and develop the product: to sustain its visual unity, to save aesthetic qualities in different situations (on-off, frontal-side ways, static-dynamic), to create an attractive and appealing effect

6. Ease of use
To respect the user's effort and time: functional specifications to be easily understandable and usable, to be comfortable physically and psychologically

7. Health and Safety
Not to harm the user's health, to be precautious towards accidents, complying with the standards regarding health and security

8. Economy
Appropriatenes of life span and price with respect to the value and benefit it provides to the user; to provide economical and eficient usage, to consume less energy.

9. Design Quality for Manufacture
Proper design details to be developed for a qualified manufacture

10. Environmental Effects
To sensitively consider factors like recycling, life span, energy consumption, economic usage of natural resources, waste creation during the manufacturing, use and disposal. To take necessary precautions in order to minimize the product's negative effects to the environment.


Superior Design Awards Criteria

Innovation
• Using new technologies, materials or innovations with superior design skills.
• Bringing a radical and positive reform to its user's life
• İdentifying a new problem and bringing a good solution to that problem
• Finding a different solution for an existing problem
• Showing a directions for future through using new methods, new materials or new forms
• Proposing new manufacturing methods
• Proposing new sales and distribution methods
• Making designs about undiscovered fields

Functional superiority
• Offering high level functionality which is practical and can easily be understandable

Aesthetic superiority
• Possessing aesthetic qualities which will upgrade the society's taste: addressing the society with the visual quality and also owning an aesthetic feature for upgrading the taste
• Being interesting and remarkable: carrying sensational surprise lines
• Designer catching an expression which is beyond the age

Sensibility to the users
• Providing a medium to have an emotional tie with the user, being delighted to use, to enrich the functionality and usability with its interaction
• Finding high level solutions to problems faced by the users
• Bringing  new and superior qualities in maintenance, rehabilitation and development (adding new functions)
• Rendering the user free, effective, productive and powerful, encouraging the user to be creative
• Adapting universal design principles: accessibility and usability by disadvantaged user groups like aged, disabled; comprising new fatures designed for this purpose.

Contribution to the development of industry
• Playing a pioneering role in development of local industry
• Providing opportunities for new industries and employment; giving rise to the birth of a new industry/sector

Contribution to the work environment and brand
• Strenghtening the brand image: possessing a product identity and integrating this identity with the corporate identity
• Forming brand identity: presenting a wholistic design language regarding a brand or integration of the brand with the product
• Creating potential for export: creating new foreign markets through the innovation provided by design
• Being easily storeable and transportable, possessing new and superior design features developed for this purpose
• Possessing trend determining qualities

Adding significant value to community’s culture and identity
• Offering cultural content: contributing to the formation of design identity particularly for Turkey, adding value to this identity
• Being sensitive to cultural habits of the targeted groups; analyzing habits of foreign cultures and designing products with this respect.
• Offering new and economical opportunities to low income groups

Notable environmental merit
• To make good use of natural and economical recources
• Realizing sustainable design principles

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DESIGN TURKEY
About Design Turkey
Design Turkey Industrial Design Awards, is a design evaluation system organized in collaboration with Undersecretariate for Foreign Trade (DTM), Turkish Exporters Assembly (TIM) and Industrial Designers Society of Turkey (ETMK), within the framework of TURQUALITY® programme in order to reward good design in Turkey, which provides added value and competitive advantage to the products in local and international markets, and which respects user needs.