Design: Sense, Strategy and Success

22 October 2008
9:00 – 18:30
Antrepo 5, Istanbul

The conference which accompanies the exhibition and award ceremony of Design Turkey Industrial Design Awards aims to demonstrate how design brings success at corporate level through cases of success stories and how it can contribute to the development of national industry and economy.

Conference Moderator
Tevfik Balcıoğlu (İzmir University of Economics, Faculty of Fine Arts and Design)

9:00Registration

9:30Opening

Stories from Giants: China and Brazil

10:00
John Heskett  (The Hong Kong Polytechnic University, Chair Professor of Design)
From Styling to Strategy: Developing Long-term Design Relationships in China

10:30
Ron Kemnitzer  (IDSA - Industrial Designers Society of America, Chairman of the Board)
'Design Brazil' - A New Relationship with IDSA's Industrial Design Excellence Awards
 
Attractions of Products and Products of Attractions

11:35
Aldo Cibic (Cibic & Partners, Architect and Designer)
New Stories New Design: Imagining New worlds to Imagine New Products

12:05
Eero Miettinen (Nokia Design Director)
Why are we Here?

Experiences as Design

14:00
Owain Pedgley (Cool Acoustics, Product Designer)
Cool Acoustics Polymer Guitars: A Fusion of Materials-Inspired Innovation and Industrial Design

14:30
Ta-Wei Lin  (CWI Lighting Design, Design Director)
Cultural Enlightenment: How Designers Reflect Culture

From Education to Award

15:35
Mark Breitenberg (ICSID President Elect, Dean of Humanities and Design Sciences of Art Center College of Design)
"Design Education for International Engagement" The Design Matters Program at Art Center College of Design

16:15
Panel: All Conference Contributors

17:15Closing