SORUMLULUKLA TASARIM

8 Aralık 2010
Dış Ticaret Kompleksi
Yenibosna, İstanbul
9:00 – 18:30

Design Turkey Endüstriyel Tasarım Ödülleri Sergisi beraberinde yer alacak konferans, tasarımın topluma faydasını ve tasarımcıların sosyal sorumluluklarını tartışmayı amaçlamaktadır.

Konferans Açılışı
9:00 - 9:30 Kayıt
9:30 - 10:00 Açılış Konuşmaları
Gülay Hasdoğan Endüstriyel Tsarımcılar Meslek Kuruluşu
Tevfik Balcıoğlu (Konferans Yöneticisi) İzmir Ekonomi Üniversitesi, Güzel Sanatlar ve Tasarım Fakültesi Dekanı
Tahsin Öztiryaki Design Turkey İcra Kurulu Başkanı

Konferans Konuşmacıları

10:00 - 10:30 
Jan Stavik; Norveç Tasarım Konseyi Yönetici Müdürü ve Avrupa Tasarım Birlikleri Bürosu (BEDA) Başkanı
Norveç’te Evrensel Tasarım – Sınırları Zorlamak ve bir Milletin Anlayışını Değiştirmek

10:30 - 11:00 
Stuart Walker; Profesör, Tasarım Bölümü Başkanı, Imagination Lancaster Creative Eş-direktörü; Lancaster Üniversitesi
Tasarımın Ruhu: Nesneler, Çevre ve Anlam

11:40 - 12:10 
Stephanie Pemberton; Program Yöneticisi, Endüstriyel Tasarım Yorumcusu; Australya Uluslararası Tasarım Ödülleri
Sorumlu Tasarımın Desteklenmesi

12:10 - 12:40 
Michelle Berryman; Kullanıcı Deneyimi Tasarımcısı, Genel Müdür (CEO), Echo Visualization, LLCDijital Alanda Sorumlu Tasarımın Beş Prensibi

14:00 - 14:30 
Olaf Barski; Tasarımcı ve Tasarım Danışmanı, Yönetici; Barski Design GmbH
Tasarımcı Yeni Görevler Üstleniyor

14:30 - 15:00 
Oya Demirbilek; Endüstriyel Tasarımcı, Doçent; UNSW Endüstriyel Tasarım Bölümü
Herkesin Refahı için Tasarım

15:40 - 16:10 
Sudhir Sharma; Tasarımcı, Yaratıcı Direktör ve CEO; INDI Design Private Limited
Designer, Creative Director & CEO; INDI Design Private Limited
Gelişmekte olan Pazarlarda Tasarımın ve Tasarımcının Rolü

16:10 - 16:40 
Ayşe Birsel; Endüstriyel Tasarımcı, Studio, Birsel + Seck
Sevdiğin Yaşamı Tasarla

15:40 - 17:10 
Michael Rodber; Endüstriyel Tasarımcı, Direktör; Jones Garrard Move Ltd.
Toplumu Körükleyecek Refahı Yaratabilmeleri için Geleceğin Tasarımcılarına Yön Vermek

Özetler

The Role of Design and Designers in Emerging Markets - Sudhir Sharma

Rapid growth of emerging markets is creating many developmental issues for societies that have existed in harmony with nature and each other. Resources are getting consumed faster than any plans to regrow them, talent has to work harder to show. Water , energy are basic issues that need huge infrastructural growth, Designers in times like this have to act as guardians of societal well being and guards for nature. Our design education has to take sustainability as an inbuilt part of the education process. Designers need to play larger political roles to lead and safeguard the changes.

Responsible Design Endorsement - Stephanie Pemberton

Consumers are continually bombarded with clever marketing and advertising aimed at grabbing their attention and dollar. With limited independent guidance, more often than not consumers are faced with buying on price alone. With all this choice, good design endorsement can play an integral role in making purchase decisions. Imagine a world where consumers bought on the basis of good design ahead of price or convenience?

Good design results in products, systems or services that are functionally, aesthetically, and commercially more efficient, improving people’s lives and leading to the smallest possible impact on the environment. Design award programs around the world have a responsibility to positively influence consumer behaviour through the promotion of good design principles, and to provide a framework that leads to the continual improvement, competitiveness and motivation of businesses that invest in good design. My presentation will deal with these issues and present a model that will ultimately drive a healthy consumerism through the promotion of good design.

The Designer Takes New Bearings - Olaf Barski

In times of massive global changes also the role of designers is changing increasingly: It will become ever more important to look at innovative concepts from different viewpoints, especially regarding ecological issues. When markets, technologies and socio-cultural circumstances change, we need new ideas, innovative solutions and the right decisions.

The designer of the future will need to move away from mere product design, towards a new interpretation of design, creative work and sustainability. To this end he will need the ability to perceive socio-cultural shifts and to translate peoples‘ new needs and desires into future-oriented user concepts. He will not design products, but „changes“. He will explore new topics and initiate projects. If he will be met with tolerance, patience and trust, he will become a facilitator, an advisor and an interdisciplinary networker. As an entrepreneur who is risk seeking, who keeps an eye on new connections, and who as visionary comes to stay against opposition. In this new world which is arising, functionality then means: Sympathy, trust and sustainability.

The Spirit of Design: Objects, Environment and Meaning - Stuart Walker

Product design in the twenty first century must address new challenges associated with socio-economic and environmental responsibilities. The conventional design paradigm that feeds economic growth and consumerism is not only unsustainable but increasingly irresponsible. A new spirit of design is needed – one that responds to calls for systemic change, emerging from design itself, as well as from philosophy, economics and the social sciences. The creative contribution of design to such change is here explored through practice-based research that yields theoretical insights in combination with propositional objects. Such objects transform generalised, theoretical ideas into specific, concrete manifestations. Through this transmutation, practice-based design research can draw on creative, intuitive, a-rational ways of knowing – to inform the debate and to exemplify the potential implications for a more responsible, more meaning rendition of material culture.

Shaping Future Designers to Equip Them to Create Wealth to Fuel Society - Michael Rodber 

My point is based the position that society in the West is underpinned by the economy and my energy at Loughborough is directed at how to educate and nurture young people to benefit themselves and society by contributing to the wealth creation.We start by identifying relevant components (industry) of the economy based on the contribution to GDP and whether industrial design is able to make a useful contribution to that industry. The process then is to understand what skills industrial designers need to be beneficial. In previous decades, industrial design was mainly driven by engineering led businesses and designers had to learn the language of engineering to make an impact. More recently we have seen the emergence of marketing and branding to add value and one of the thrusts at Loughborough University is to ensure that design students understand brand context and market needs in both artefact but also service industries.

In addition, we are encouraging students to move upstream from the traditional role of problem solving to that of the more valuable opportunity identification - coming up with new ideas/breakthrough innovation... and converting those ideas into products and services of value. In short teaching NPD or New Product Development. The final aspect to this initiative is introducing students to the notion of Entrepreneurship with a view to ultimately setting up ventures of their own or simply being much more business savvy. This broad initiative is now even more vital because of the state of the global economy, the state of national debts and the increasing need to create wealth to finance the engine of society.

Five Tenets of Responsible Design in the Digital Domain - Michelle Berryman

The spread of technology has made the world an increasingly small, interconnected place where the boundaries of language, tradition, culture, society, family and economy blur in interesting ways. It’s still largely unmapped territory and although the rules are formative, the designer’s role is very clear:  to design an authentic experience that celebrates and respects the user and his relationship with the brand.  This presentation will consider five critical elements for designing an authentic experience in such an elastic environment.

Design for Well-being for All - Oya Demirbilek

In a world where manufacturing processes evolve constantly churning out more and more products, with natural resources becoming scarce on the one hand, and world economies facing growing uncertainties on the other, it is more and more important to make sure that design solutions address real world problems, for real users, and are ethical. The importance of considering elderly generations, as well as differently able people while designing was first introduced by Papanek in 1985. This lead to the birth of the Universal Design approach, also called Inclusive Design in the UK. The aim of this approach is to create products and environments usable by as many people as possible - without the need for retrofitting. This presentation will be about Inclusive Design, user centered design approaches and user participation in design to achieve socially responsible design solutions.

Universal Design in Norway – Pushing the Boundaries and Changing the Mindset of a Nation - Jan Stavik

Can we change the mindset of a whole country and can that country be universally designed by 2025? This is the challenge that has been laid down in Norway, aiming to establish Universal Design as the everyday experience. Norway is currently the only country to write Universal Design into its legislation, making it a legal requirement in a number of situations, from public spaces to websites. The Norwegian Government Action Plan for Universal Design is a key framework for driving this through and represents a paradigm shift in enacting human rights relating to equality and inclusion.

Design the Life You Love – Ayşe Birsel

From everyday objects to fashion to packaging and graphics, design solves problems and strives to make the world a better place. If we can design anything and everything, why not design your life? So many of us dream about the lives we want but don’t get around to living it. Drawing from examples in fields as diverse as design, fashion, art and culinary arts, and the work of thinkers such as Issey Miyake, Ferran Adria, James Dyson and Steve Jobs, Ayse Birsel will talk about applying her design process as a creative tool to help people think creatively about their most important project, Life and the lessons learned about design in the process.