2014
2014
DESIGN TURKEY INDUSTRIAL DESIGN AWARDS 2014 CONFERENCE
DESIGN AWARENESS FOR ALL
Design is largely accepted as a main competitive tool and there are increasing attempts to apply design oriented thinking as a valid problem solving approach in various fields. In many countries, there are studies to increase design awareness for all segments of the society. This conference will explore the initiatives taken in different countries to raise design awareness for all.
28 November 2014, Friday
Haliç Congress Centre
In the morning sessions of the Conference, studies and special projects will be shared focusing on the experience of European countries and Japan in raising design awareness of the society as a whole.
Conference Program
8:30 – 9:30 Registration
9:30 Opening Speeches
Introduction to the Conference
Prof.Dr. Özlem Er, Head of ETMK İstanbul Branch
Design Turkey Industrial Design Awards Executive Committee member on behalf of the Industrial Designers Society of Turkey (ETMK)
Evaluation of the Design Turkey Industrial Design Awards in the context of Design and Innovation Support programs in Turkey
Veysel Parlak, Republic of Turkey Ministry of Economy General Director of Exports
Design Turkey Industrial Design Awards Executive Committee Chair
Design and Innovation From The Perspective of Turkish Exporters Association
Tahsin Öztiryaki, Vice Chairman of Turkish Exporters Association
10:00 The Role of Museums in Increasing Design Awareness: The European Case
Max Borka, Mapping the Design World Director
10:30 Design for Well Being – Living Labs and Social Innovation
Professor Paul Chamberlain, Sheffield Hallam University, UK
11:00 Question and Answers
11:15 – 11:30 Coffee Break
11:30 Design Good Experiences - Case Studies from Recent Good Design Award Winners
Masahiro Inoue, Nagoya Institute of Technology
12:00 The Danish Experience in Raising Design Awareness: Successful Examples and New Challenges
Pete Avondoglio
12:30 Question and Answers
12:45 Lunch Break
The second part of the Conference will focus on the efforts of designers from prominent
companies to understand the changing needs and life styles of users and to fulfil them
as well as on the efforts of design education to relate with the society at large.
14:00 From Nokia to Microsoft Smartphones Design
Jonne Harju, Microsoft Devices Group Design
14:30 User Centered Design Approach in Volvo Trucks
İsmail Ovacık, Volvo Trucks
15:00 A Design School’s Experience in Engaging with Public
İnci Deniz Ilgın, Marmara University Fine Arts Faculty Dean
15:30 Questions and Answers
16:15 End of the Program
Simultaneous translation will be available during the Conference.
Speakers:
Özlem Er (Ankara, 1966) received her BID and MSc degrees from the Middle East Technical University (METU), Ankara, Turkey, and her PhD from the Institute of Advanced Studies at Manchester Metropolitan University, the UK. Having taught at METU from 1996 to 2000, she is currently a full professor at the Department of Industrial Product Design, Istanbul Technical University (ITU). In addition to her academic studies, she has played an active role in the promotion of industrial design in Turkey and had taken part in the executive committees of the Industrial Designers Society of Turkey (est. 1988). Currently she is the chairperson of the Industrial Designers’ Society of Turkey (ETMK, est. 1988) Istanbul Branch and in that capacity she is also a member of the Executive Committee of Design Turkey Industrial Design Awards. In 2012, she run a state funded project proposing a unique model for the use of design by SMEs and creating employment for industrial designers. In 2014, she co-led another project titled as Mapping Design in Istanbul Atelier as part of the Creative Istanbul Ateliers project run by YEKON (Creative Industries Council). Özlem Er is a member of the Executive Committee of the European Academy of Design (EAD) and has many national and international publications on the subjects of design management and strategy.
Veysel Parlak started his carrier at The State Planning Organization as a Junior Expert (1989). He worked at The Undersecretariat for Treasury and Foreign Trade as a Foreign Trade Expert until 2002 and was promoted to the head of department responsible for standardization of agricultural products within the same year. As a Commercial Counselor, he continued his carrier in Ottawa Canada, between years 2003 to 2006. After returning from Canada, he worked for Cukurova Regional Development Agency as a Secretary General in Adana. In 2012, he returned to The Ministry of Economy (former name; Undersecretariat for Foreign Trade) as The Deputy Director General responsible for EU-Turkey relations. As of May 2014, he has been serving as The Director General for The General Directorate of Exports of The Ministry of Economy. Mr. Parlak is married with three sons.
TAHSİN ÖZTİRYAKİ
Mr. Tahsin Oztiryaki was born on 10th April 1956 in Gerede/ Bolu Turkey. After he graduated from Vezneciler elementary school in Istanbul and he continued Vefa Middle School in Istanbul. He took his High School Degree from Institute of Sultan Ahmet. He is continuing his education to receive his Bachelor degree in Mechanical Engineering at Yıldız Technical University.
Since his days at High school he has been working in the family job of kitchen equipment manufacturing together with his family. By taking responsibility and learning at each step of the work from production to sales during his entire work life Mr. Tahsin Oztiryaki is charged at the position of Vice Chairman of Board of Directors and Executive Director of Öztiryakiler Company which exports it’s over 4500 kinds of products that manufactured by over 1000 employees in 130.000 m2 closed production facilities to over 100 countries on 5 continents .
He have been taking a part in Non-Government Organizations as founder and director throughout his business life and now he is The Vice Chairman of Turkish Exporters Assembly, The Vice Chairman of Board of Directors of Istanbul Ferrous & Non-Ferrous Metals Exporters' Association, The Parliament Member of Istanbul Chamber of Commerce, The Vice Chairman of Board of Directors of Turkish Housewares Association, The Member of Board of Directors of Istanbul 3rd Zone Industrialists’ and Businessmen’s Association, The Chairman of the Association of Turkish Cuisine, The Vice Chairman of the Folk Dance Federation of Turkey
Mr. Tahsin Oztiryaki has an interested in Turkish Culture. He has collections of traditional clothes, cooper kitchen appliances, water bottles and rosary. He is also closely interested in Turkish Kitchen. By using any opportunity he is taking charge in related researches and studies. He has been the speaker in many seminars and panel discussions related to the sector.
He is married and has 3 children. He speaks English and German in intermediate level.
Max Borka was born in Belgium in 1954, and now he works and lives in Berlin, Germany. He has been working as a journalist, critic, lecturer and consultant, and he wrote numerous books and curated many exhibitions and events in the field of art, architecture, fashion and design, such as Nullpunkt, Nieuwe German Gestaltung, and Spagat!, Design Istanbul Tasarimi, both at the MARTa museum in Herford, Germany, and Istanbul Alphabet, at the Museum der Dinge, Berlin.
Being the former director of the Interieur Foundation in Kortrijk, Belgium, he was also the founder and first editor in chief of DAMn° magazine, and recently he has launched Mapping the Design World, a worldwide platform on Social Design. Max Borka currently teaches Design Theory at the Fachhochschule Potsdam, Berlin, Germany. Future projects include a retrospective on Michael Young, the 2015 edition of the Reciprocity Triennial for Social Innovation in Liège, and a new exhibition project on Turkish design, also in Belgium.
Paul Chamberlain graduated from the Furniture School at Royal College of Art and was co- founder of London based FLUX Design LTD. Paul is currently Professor of Design and head of the Art and Design Research Centre at Sheffield Hallam University, UK. He has a long prestigious track record in both industrial and academic design practice and research that explores the role of artefacts in multi-disciplinary human-centred research.
He has led major projects with diverse academic specialists and commercial partners realising new knowledge that informs and is demonstrated in commercial outputs. He has applied this research in the design of furniture, sanitary ware, medical, healthcare, special needs and therapeutic products and systems that have achieved international recognition through publication, exhibition and awards. His current enquiry concerns developing understanding of the cultural use of bathrooms within an ageing population to inform the design of ‘future bathroom’. He has delivered keynote lectures at leading international venues on innovation strategies and sustainable approaches to design and manufacture. His work has been instrumental in the creation of Lab4Living (www.Lab4living.org.uk) a collaborative research initiative between Design and Health research at Sheffield Hallam University that seeks to propose and develop creative strategies for the development of future living environments.
His work has been recognized by a millennium product award from the Design Council UK and his work is in the permanent collection of the Victoria and Albert Museum London and the Museum of Art, Prague. He has recently exhibited at the Museum of Contemporary Art in Taipei and won an international Design award ‘Art on Chairs - Imagining chairs’, Paredes Furniture Design Institute for Design, Portugal.
Masahiro Inoue was born in 1956, and graduated from the Department of Industrial Design of Chiba University in 1979. From 1979 he started professional career at Toshiba Design Center as a product designer of home appliances and heavy apparatus.
After studied product design and finished master course at Domus Academy in Milan, Italy between 1987 and 1988, he came back to Toshiba Design Center as a product designer of social infrastructure.
He got a lot of Good Design Awards during 1983 to 1991. And from 1991 he worked for Toshiba Lifestyle institute as a researcher and a manager, analyzed customer’s needs and future lifestyle and created vision statements for business unit.
In 1996 he moved to Singapore for design localization in Asian countries. As a general manager of Toshiba Singapore Design Center, he was in charge of consumer electronics products design like TV and VCR for Asian market.
From 2001 to 2005, he conducted marketing team in Toshiba America Consumer Products, LCC. in New Jersey, Unite States as a design director for 4 years.
After coming back to Toshiba Design Center in Tokyo, he was in charge of the design strategy of Toshiba Design as a group manager in 2005, and design management group as a senior manager from 2008.
Between 2010 and 2012, he conducted Toshiba Design Center as a general manager. He totally managed the design of Toshiba products and services for global market and got a lot of design awards including Good Design Gold Award in 2011.
He hold lectures and workshops on the design thinking for FTI (The Federation of Thai Industry) in Bangkok, on the design management course at Kyoto Institute of Technology and Shonan Institute of Technology in Japan during that period.
Since 2013 he has started a new career as a professor of architecture and design department at Nagoya Institute of Technology. He has been teaching the product design and the design management in the graduate school of engineering and taught the design thinking at Zhejiang University in China too.
Pete Avondoglio is a graduate of Cornell University’s School of Architecture (1965). Thereafter, he moved to Denmark and started his own architecture and design practices in Copenhagen, where he concurrently taught architecture and industrial design at the Royal Academy of Architecture (1972-1995). He was subsequently appointed as associate professor and became the head of department for the Industrial Design programme at the Aarhus School of Architecture (1996-2000). In 2001, he assumed the title of professorship and served as department head and responsible person for the development and supervision of the Advanced Product Design master’s programme at the Institute of Design at Umeå University in Sweden (2001-2009). Today, he serves as professor emeritus and senior advisor for this programme. Moreover, over the years, he has won prizes in a number of design and architecture competitions and has served on numerous competitions as jury, including the Danish Design Prize. He has also participated in various governmental design committees and design advisory boards.
Industrial Designer (M.A.). Harju Jonne graduated 1998 from the Umeå Institute of Design at Umeå University, Sweden. First 2 years after graduation, he worked for a Finnish car manufacturer Valmet Automotive Inc. Between 2000 and 2005, he worked as Industrial Design Consultant in Design and R&D company in Finland (consumer, medical and transportation industry).
At the end of 2005, he joined Nokia Design and during the past 9 years in Nokia, he designed and led a design team that created global smartphone product families under different sub-categories such as Nokia Nseries, Nokia MeeGo and Nokia Lumia. Team’s latest design creations are award-winning devices as Nokia Lumia 620/630/820/920/1020. In May 2014, he joined Microsoft Devices Group Design and currently is intensively creating future generation Microsoft Windows Phone devices.
İsmail Ovacık studied Industrial Design at Istanbul Technical University. Following his graduation in 2002, he joined the Industrial Design team at Arçelik AŞ, where he took part in numerous design projects of household appliances for Arçelik, Beko and Blomberg brands.
In 2005, to specialize in automotive design, he moved to Sweden, where he took a master’s degree in Transportation Design at Umeå Institute of Design. At his time at Institute of Design, he participated in projects with Fiat, Philips, Volvo Trucks and Toyota, for which he won an award at Interior Motives. During his professional career he has also worked at Fiat in Turin, Italy and Atlas Copco in Örebro, Sweden.
İsmail Ovacık joined Volvo Group in 2008. He is currently working as a senior designer at Volvo Trucks European Design Studio in Gothenburg, Sweden. His role includes production exteriors and interiors as well as conceptual design projects.
Prof. Dr. Inci Deniz Ilgın is the Dean of Marmara University Faculty of Fine Arts and lecturer in the Department of Interior Architecture. She worked as a lecturer in Cincinnati and Washington State University as well as in Marmara University Faculty of Fine Arts. Her fields of expertise and interests in training can be summarized as basic design, design theories, design culture, socio-cultural structures and their reflections in design, interaction between the individuals and environments, and cinema and ambient. Ilgın took part in lots of international and national conferences, events and workshops and she acted as a jury member, counsellor and chairperson. Besides her studies in the training field, she is continuing with her design works and artistic works by which she reflects her impressions about the cities she lived in. Her designs "Envelope" and "Porch Chat" received awards in Italy. Her design named Envelope is being produced by the Italian company Airnova. Her work named "Cincinnati Series" that she made on her city experiences received an award and was used for the promotion of the city.